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A 14F,Gehua Tower, No.1 Qinglong Bystreet, Dongcheng District, Beijing, P.R.C

Post Code:100007

Tel:0086+10+84186060

Fax:0086+10+84186001

E-mail:gehua@gehua.com

Thinking and exploration of Gehua Cultural Development Group Construction Platfo

2017-07-27

The public benefit of up-to-date

The thinking and exploration of Beijing Gehua Cultural Development Group Construction Platform of state-owned cultural enterprises

With a new round of reform of the cultural system has begun to enter the implementation stage, focus on building a modern cultural market system development efficiency is constantly breaking down and restructuring, new process, scale, intensive, specialization has become a cultural industry active pursuit of the goal. At the same time, the emerging cultural industry booming, the Internet culture industry in the capital, and further open perpendicular and horizontal force, and going to accelerate the pace of the international culture also makes the increasingly fierce competition in the market. Facing the rare historical opportunities, the state-owned cultural enterprises are facing the challenges that they have not met before, because they are under the impulse of internal reform and the pressure of external competition. How to gradually changed from blue to red in the culture market succeed? How to grasp in the competition, put social benefits first, and realize the unity of social and economic benefits? In "the further development of the market in the allocation of cultural resources," the positive role of the reform tide, the quality of resources in the hands of the initiative to market layout, or wait to be configured? With this thought, we will focus on Beijing Gehua Cultural Development Group (hereinafter referred to as Gehua Cultural Group).

Founded in 1997, Beijing Gehua Cultural Group is a large state-owned cultural industry group, plays an important role in the development of the capital culture industry and culture, the prosperity of the capital, in December 28th this year, the group has gone through 18 years of development. After 18 years of exploration and development, Beijing Gehua Cultural Group has always adhered to the cultural construction of the main force of the mission and responsibility, to reform and innovation as the enterprise life, to become a first-class cultural service provider for the business objectives, along the way, and the national and cultural development of the city and if at a pace. Minister of the Propaganda Department of Beijing Municipal Committee, comrade Li Wei combined with the Central Committee on state-owned cultural enterprises to double both the spirit of the policy, and capital needs of the cultural industry to re layout, should put forward Gehua development to the large scale enterprise platform, the advantages of resources open to the public, driven by a large-scale cultural industry output, from their own stem to drive together the development of. Under the guidance of this principle, the group of their own Gehua Cultural Resources, business, team, supply chain comprehensively and depth adjustment, explore business platform of the road, along with the transformation of the new process to enjoy the pain. With the resource platform, process platform, product platform, innovation platform gradually opening up, enterprise and team role gradually realize the conversion of a cultural field scale platform for enterprises began to show a prototype.