Create a shared economy "Gehua attitude"

The end of 2016, the "five development 13th Five-Year" period of the concept of "innovation, harmony, green, open and sharing" increasingly popular, the word "share" is undoubtedly a hot words this year, has been repeatedly mentioned in many aspects. At the international level, "sharing" refers to mutual respect, equality and mutual benefit on the basis of the development of friendly relations and cooperation with other countries in the world; at the national level, "sharing" refers to the fruits of development shared by the people, towards the direction of common prosperity steadily; pay attention to the level of the relationship between the industry, whether the concept of sharing is still feasible? In this regard, Beijing Gehua Cultural Development Group (hereinafter referred to as the "Gehua group") to give a positive answer to its 19 years and exploration.

Gehua group: sharing development under the concept of cultural service providers

The mention of Gehua, many people first thought is through the TV set-top box service to thousands of households gehua. But most outsiders do not know is that Gehuayouxian was originally a part of Gehua group, listed in the Gehuayouxian from the parent group become independent, Gehua brand under the brothers. Gehua group was founded in December 28, 1997, China emerged in the reform of the cultural system innovation tide. Adhering to the "outstanding cultural heritage of Chinese civilization, as the creator and disseminator" mission and "entrepreneurship is boundless, create unlimited, dare to culture first" spirit of enterprise, Gehua group in just a few years after the establishment of the success of "99 Paris Chinese" Berlin Culture Week "Asia Pacific Week - China guest country" China culture in the United States "" China Russian Culture Year "and other large-scale international cultural activities, has become a" reputation in the industry at home and abroad". Even in 2014 50th anniversary France established diplomatic relations, the French government gave Chinese gift, large machinery "Longma" parade in Beijing, the French side also named to that year in Paris "Chinese culture year" Gehua group to do the landing unit in Beijing, remarkable effect. But the Chinese song did not stop to become a cultural activities of contractors, but in the process defined themselves as cultural product integration marketers target, and according to the goal of efforts to build three major cultural industry service platform, the platform for the support project brand culture, gathering cultural service resources, and its assets scale and the scale of operation, become a force that cannot be ignored in the development of Beijing culture.

The 50th anniversary anniversary of Sino French diplomatic relations, the French "Longma" mechanical parade activities

As a municipal state-owned cultural enterprises in Beijing, started in the reform of the cultural system Gehua group at the beginning of the establishment, but also inevitably faces the deep-seated problems of market positioning, development mode. In the face of the cultural market is just unfolding, and not with the background of Gehua group advantage staking to earn quick money, but was keenly aware of the weak link in the development of cultural industry in cultural services Chinese. The development of the cultural industry cannot do without cultural services, as an important part of the cultural market, production and circulation of information distribution, trade exchanges, cultural services through the effective promotion of cultural production culture elements, the rational flow of resources and configuration, play the linkage effect of the cultural industry, in order to reduce the overall operating costs of the cultural industry. From the point of view of rational dispatch of cultural resources, cultural services play the role of "glue" in the process of cultural industry operation. However, what kind of organizations and organizations can undertake the construction of a cultural service system? From the perspective of the government, in the context of decentralization, part of the functions of public service has been delegated, can only be undertaken by market mechanism or intermediary organization; from the perspective of the enterprise, a large number of cultural enterprises in small scale, single business, do not have the ability to play such a function, and professional enterprise has strong a certain strength, it is also difficult to play this function, because of the ability to integrate the resources of the breadth and have very high demand. It is in the observation and thinking of the condition, Gehua group found its market opportunities and industry positioning. As a large-scale cultural enterprises a comprehensive, Gehua group to a wide range of businesses, to coordinate and organize abundant resources, but also has considerable operational experience of the project itself as the platform type large state-owned cultural enterprises, the direct production of cultural products, but to provide services for a large number of cultural enterprises, reasonably solve the contradiction between the culture product innovation, personalized marketing and dispersion, stable and intensive, brand demand, this is precisely the core competitiveness of Gehua group.