Brand projects
Beijing Design Week
Beijing Design Week (BJDW), initiated in 2009, is a national large annual cultural event approved by the central government and an international design and creativity event. It’s co-hosted by the Ministry of Culture and Tourism of the People’s Republic of China and Beijing Municipal Government, co-organized by Beijing Gehua Cultural Development Group Co., Ltd. and Beijing Industrial Design Center, and implemented by Beijing Design Week Co., Ltd. BJDW annually attracts more than 2,000 Chinese and foreign designers, institutional representatives and academic experts, more than 100 registered media, and millions of visitors. BJDW has become an internationally influential and sustainable public service platform for creativity and design.
China-US Young Maker Competition
China-US Young Maker Competition (the competition) is hosted by the Ministry of Education of the People’s Republic of China and co-organized by Chinese Service Center for Scholarly Exchange (affiliated to the Ministry of Education of China), Tsinghua University, Beijing Gehua Cultural Development Group Co., Ltd., Google Information Technology (China) Co., Ltd. and China University Science and Technology Park Alliance. Under the theme of “creating the future together”, the competition advocates the participants to focus on community development, education, environmental protection, health, energy, transportation and other areas of sustainable development and create new works with social and industrial values based on innovative ideas and cutting-edge technologies. In form of contest, the competition will promote the development of maker culture and ecology in China and the US, help continuously optimize the eco-environment of Chinese maker and innovation communities and mass innovation space, fully reflect the characteristics of China-US people-to-people exchanges and build a platform for youth exchanges and communication between Chinese and the United States. The competition will promote the in-depth exchanges between Chinese and American young makers in the field of innovation, and thus strengthen the cultural exchanges and communication between the two countries at the youth level.
Since 2016, Beijing Gehua Cultural Development Group Co., Ltd., as one of the organizers of the final competition, has provided the Organizing Committee with professional cultural services in such aspects as brand design, promotion and popularity, event organization, project implementation, etc.
